Why Isn’t Your Non-profit Live Tweeting?

Twitter can be a bit of a mystery to some people. It can even allude some of the most social savvy teens out there. Tweeting is fast-paced, hashtag-driven and, well, quirky. However, as a source of reaching targeted followers and finding those with common interests, it can be extremely valuable. When you combine that power with a live event, rich with imagery and some well-planned marketing direction, not only will your non-profit increase its piece of the social marketing pie. Non-profits have many events that can be used for live tweeting. However, you should not live tweet at every event as you do not want to inundate your followers’ timeline with that much unsolicited event coverage! Here are the events that are best formats for live tweeting. Grand openings of a new facility or a re-launching of the brand Guest speakers who have a large following Biggest events of the year. The annual “fill in the blank” Events with great photo opportunities ( you can utilize other social media platforms also which can be tracked with hashtags and can be discussed in a future blog post ) Now that we know which events are best to live tweet about, let’s go over some of the the best practices when deciding to do so: 1) Use an established Twitter account. This could be the non-profit’s account or the account of the live tweeter. 2) Create a hashtag that is less than 15 characters prior to the event. This should be relevant, not over-used and published in any marketing materials as well as highly visible throughout the event. This is so others can help! 3) Have all your sponsor’s information ready in one place so you can [...]

By | October 14th, 2013|Uncategorized|0 Comments

25 Mistakes Link Builders Make

I could have easily padded this out to "100 Link Building Mistakes" but, like #1, I wanted to provide quality over quantity. Substance over fluff. Jedis over Storm Troopers (too geeky?). I also wanted to keep these strictly to "link building". This could have easily gotten out of hand if I had gotten into on site mistakes, social media faux pas, etc. Some of these you've heard 6 times since Sunday. Some might be new to you. There are even some great tips from heavy hitters like Brian Dean, Chris Dyson, and Jason Acidre. I sincerely hope this helps your linkbuliding endeavors. Live long and link on. 1. Focusing on more links vs. better links. I started my list with this one because I believe it is the most important tenet of search engine optimization. 10,000 links from low quality, irrelevant sites with hundreds of outbound links to other crappy websites are not worth 10 high quality, relevant links. I'll break that down into a math equation. 10,000 crappy links < 10 great links. The time you waste submitting your site to directories and commenting on auto approve blogs would be better spent writing one piece of great content, emailing a webmaster in your niche about a broken link you found on his resources page, or learning how to play "Wagon Wheel" on the guitar. 2. Too many "exact match" anchors/Not enough branded keywords/Not enough semantic keywords/Not enough natural and generic anchors. These could be broken up into four separate items but they are all part of the same problem: Anchor Text Diversity. The Penguin update penalized webmasters whose link profiles consisted of too many exact match keywords in their anchor text. Since then, SEOs [...]

By | September 5th, 2013|Uncategorized|3 Comments

Internet Marketing = Green Marketing

  Internet Marketing: Make Some Green, Save Some Green Every week, on average, I get 6 direct mail advertisements in my mail box. I drive past at least 12 billboards. I have to throw away a handful of window flyers and handbills. Sometimes I imagine a forest of trees. I see them growing up together, as a family. Some of the saplings are swaying around talking about what they are going to be when they grow up. "I'm going to be the mast of a ship and sail to foreign lands!" "Yeah, well I'm going to be the President's desk and help sign important treaties and bills!" No one in the Arbor family ever thinks they are going to be part of a direct mail blast for a local Hyundai dealership that most people won't even bother reading. That they will spend the majority of their time in a landfill or lining a hamster cage. Most days, I only ever get spam mail (spamail?). All my bills are electronic and, with the exception of Save the Dates, my friends don't write. Why would they? Outside of Amazon purchases, my mailbox might as well be a trash can. Which means that the mailman is visiting my house for no other reason than to sell me something. While the number of email spam I get on a daily basis is exponentially more than the direct mail or print ads I see, at least it didn't cost a little tree his hopes and dreams. I am not advocating the complete genocide of the print media advertising community. Far from it. I enjoy my pizza coupons and the cologne samples in magazines. I know newspaper editors have to eat [...]

By | July 11th, 2013|internet marketing, SEO in Jacksonville|1 Comment

Did You Know 6/3

Did You Know? It's another beautiful, sometimes rainy, week in Jacksonville! Speaking of which, as of June 1st, hurricane season has started so make sure to stock up on batteries, water, and vodka. Our theme for June is Local Businesses: Getting Found on Google Places. What was the last local business you looked up online? Were you searching for a dentist? A chiropractor? A pizza restaurant? And why did you pick the one you did? Was it just the first listing or the one with the best reviews? Or did you pick based on the one you had heard of before? We want to know! Leave your answers on our Facebook or Twitter (profile links below) or just reply to this email. You will be entered in a drawing to get your picture taken with a signed photo of MacGyver! Also, if you missed Forbes' Top 10 Best Cities for Finding Employment from April, here is what they had to say about the First Coast: "No 3. Jacksonville is another example of city with a diverse and highly educated labor force. With unemployment at 6.5%, Jacksonville is seeing the heaviest hiring in higher education, healthcare, IT, food services, transportation and logistics, and government work from the city’s three military bases." Finally, to round out our June edition, today is Hug Your Cat day! So don't forget to hug your feline or borrow your neighbor's if you have to. Here is a video to get you started: Cat Hugs And now for our favorite segment... Did You Know? Did you know... Only 55% of Americans know the sun is a star? Did you know... The sun is a star? Did you know... The name ‘Google’ was [...]

By | June 3rd, 2013|Did You Know?, SEO in Jacksonville|0 Comments