By now you’ve heard of Google’s attempt to combat Facebook with their own social media platform, Google+. It wasn’t the roaring success that Big G hoped it would be. Slowly but surely G+ has been picking up traction but it is still far from being a Facebook contender. A recent study determined that one in four people use Google+ at least once a month. I know what you’re thinking. There is no way that a quarter of all the people you know have G+ accounts, much less use them once a month. This number is slightly skewed. The majority of users are tech geeks and bloggers who realized that they could get a lot more traffic by playing Google’s game. Like any parent, G gives its child more playing time on the soccer field. Links and articles posted to G+ are indexed almost immediately and given a solid backlink. On top of that, writers now have another way to reach audiences through sharing and +1-ing. But the big advantage is the author tag. I’m sure you’ve noticed the little author picture next to some posts in the search results. That little bonus increases click through rates by 64%! But does that mean that this platform is only for nerds, early adopters, and bloggers? Hopefully not. Google+ has a lot of potential. There are a number of features that just haven’t caught on yet. Like Hangouts. All the futuristic movies and television shows depict families video calling each other and teleconferencing across continents but while we already have this technology (and have for a while), most people don’t use it. Reality seems slower to accept the change. And Hangouts would be part of that change. Imagine video chatting with all of your college at once. It shouldn’t be difficult. You know that it’s possible, you just never do it. That’s what Google wants Hangouts to be. A virtual social interaction as close to being in the same room as your friends as possible. Socializing without standing up. The tech world has picked this up but the “real world” hasn’t quite embraced it yet. And that’s what Google+ boils down. Regular people don’t like change. They complain every time Facebook changes its layout and get mad that they have to buy a new cable for their iPhone 5. But the tech world gets excited about what we see as progress. We can’t wait to see what the next gadget will be or what new app will change our daily lives. Google+ has the potential to be a great platform for sharing thoughts, articles, pictures, and laughs. Now it just needs the people to supply the content. Which should be around 2015.