As a restaurant owner, you know that there is more you could be doing to market your store but let’s be honest, you’re already pretty busy just running your store. And there are so many accounts, profiles, and websites to handle. Should you spend your time updating your Facebook posts, tweeting about your current specials, or adding check in offers on Yelp?
With so many choices, it’s hard to focus on just one and can get overwhelming. And that is why Boost Rank SEO is here. We understand that marketing strategies for restaurants and bars can be much different than other industries. Your potential patrons could come from an online review, an internet search for bistros near them, or simply walking by. So where should you spend your advertising dollar to get the best return on your investment? In our opinion (and based on quite a few case studies and market research), optimizing for local search, e.g. Google Places optimization A.K.A. Google My Business SEO, has the best bang for your buck. Think about it, when you go to a new city or just want to see what the closest sushi restaurant to you is, how do you find a place to eat? If you’re like the majority of consumers these days, you go to your computer, tablet, or smartphone and do a search. And if your business listing isn’t at the top of the results page, you’re missing out on these customers. It’s a fact that the most common type of local search is for restaurants and eating establishments. There are quite a few people searching every day for exactly what you offer, you’ve just got to get in front of them! Whether you own a cafe, diner, bistro, sushi house, pizza palace, steakhouse, or coffee shop, Google Places SEO will help you bring in more customers month after month. Imagine searching for your “cheesesteaks Philadelphia” and seeing your business listing at the top! (If you’re a cheesesteak restaurant in Philly, of course).