Twitter can be a bit of a mystery to some people. It can even allude some of the most social savvy teens out there. Tweeting is fast-paced, hashtag-driven and, well, quirky. However, as a source of reaching targeted followers and finding those with common interests, it can be extremely valuable. When you combine that power with a live event, rich with imagery and some well-planned marketing direction, not only will your non-profit increase its piece of the social marketing pie.
Non-profits have many events that can be used for live tweeting. However, you should not live tweet at every event as you do not want to inundate your followers’ timeline with that much unsolicited event coverage! Here are the events that are best formats for live tweeting.
- Grand openings of a new facility or a re-launching of the brand
- Guest speakers who have a large following
- Biggest events of the year. The annual “fill in the blank”
- Events with great photo opportunities ( you can utilize other social media platforms also which can be tracked with hashtags and can be discussed in a future blog post )
Now that we know which events are best to live tweet about, let’s go over some of the the best practices when deciding to do so:
1) Use an established Twitter account. This could be the non-profit’s account or the account of the live tweeter.
2) Create a hashtag that is less than 15 characters prior to the event. This should be relevant, not over-used and published in any marketing materials as well as highly visible throughout the event. This is so others can help!
3) Have all your sponsor’s information ready in one place so you can easily thank them on Twitter.
4) Decide how many tweets are sustainable with your following. Most Twitter accounts can sustain 6-10 tweets per hour. Don’t go over so your followers don’t tune you out. Your goal is to get people excited for the next event!
Tiffany McDonald is a mom, wife, wino, Internet addict and intimately concerned with helping non profits. To hear more rambling, check out her blog at TiffanyMcDonald.com. She has a 20 year old step-daughter, 7 year old son, 85lb dog, and what she likes to call her “future Youtube famous” cat named Taco Enchilada. If you don’t see her on social media for a day or two; call the cops.
Oh, and for a grown-up view; check out Linkedin!