Do you know what people are saying about your business?
Negative online reviews can put a cold chill on sales. According to the 2011 Net Promoter Industry Benchmarks study of more than 22,000 U.S consumers, a bad customer experience can result in a 22% drop in business.
On the other hand, positive reviews can dramatically boost sales:
• Customers that refine web searches by customer rating average a 22% increase in sales per visit, increasing to 41% over several years (BazaarVoice Research).
• Reviews will raise customer loyalty and sales alike (Deloitte & Touche).
• Customer reviews will have a positive impact on average order amounts, with 27% of shoppers increasing spend by 5-10% (Hayes and Jarvis).
• To get positive customer reviews, you’ll have to ask for them. The good news is many people will respond to your request and provide a positive review.
Why the sudden interest in Online Reputation Management?
Since the growth of our consumer culture and mass media in the late 1800’s and early to mid-1900’s, marketing has been aimed in one direction: from marketers to consumers. Companies spent millions to craft advertising messages to be sent out over TV, cable, radio, newspapers, and magazines.
TV stations and newspapers employed reviewers to help consumers decide good movies, restaurants and more.
In today’s wired world, the funnel has flipped. Now, everyone can access the Internet from a computer or smart phone. They are a broadcaster, publisher and reviewer all rolled into one. Within seconds of getting your product or service, they can make their opinion known worldwide.
Prospective consumers and clients today have become buying savvy and the first thing they will do before they decide where to go is see who has the best reviews. We will make sure all your positive reviews are there for their consideration.
It is becoming a vital key point for for companies and individuals to keep an eye on their online reputation. With the major search engines incorporating reviews into their search results, it’s important to keep tabs on what is being said about you and where its coming from.
There is no instant gratification with reputation management – it’s all a matter of focusing on 3 main areas;
1. Monitoring your Keywords
We identify the keywords that you want to monitor on the different social media sites like Facebook, Twitter and Linked-In. We setup online monitoring software for these keywords and networks which automatically notify us of any activity. In some cases we will do manual searches as well to assess the needs especially at the beginning of each SEO campaign. It’s also important to setup monitoring of your reputation using such tools as Google Alerts to notify you about content that may or not be favorable to your business.
2. Content Creation
In some cases you will not be able to remove negative content. It is then necessary to create good looking authoritative content that reveals the truth of the situation or at least “the other side” of the story. Using best practice SEO techniques we build this content to be easily found by the search engines to help counteract the negative information we have uncovered.
Our goal will be to override the negative content and drive it down off the first page of the Search Engines.
3. Updating Positive Comments & Maintenance
Once the positive content is created it will need to be maintained to keep it fresh and relevant to maintain the top spots among all the search engines. In most cases your negative content or review will not be doing this so in time they will move down the list into search page oblivion.
In order to keep positive reviews at the top of the results, you/we/someone will have to keep fresh, positive reviews and comments coming in so as to keep the bad reviews off the front page. We are ready and able to provide you with what you will need to do this or be more than glad to do it for you.
We also have a foolproof method that sends your unfavorable reviews to your management before you allow them to post as a review. We will set up your online review system in such a way that negative comments will go to you and favorable comments will post for others to see. In the competitive market we are now experiencing you and your business cannot afford to NOT have the successful Boost Rank SEO system in place.
Contact us today and rest knowing your online reputation is safe in the hands of Boost Rank SEO.