Internet Marketing = Green Marketing

  Internet Marketing: Make Some Green, Save Some Green Every week, on average, I get 6 direct mail advertisements in my mail box. I drive past at least 12 billboards. I have to throw away a handful of window flyers and handbills. Sometimes I imagine a forest of trees. I see them growing up together, as a family. Some of the saplings are swaying around talking about what they are going to be when they grow up. "I'm going to be the mast of a ship and sail to foreign lands!" "Yeah, well I'm going to be the President's desk and help sign important treaties and bills!" No one in the Arbor family ever thinks they are going to be part of a direct mail blast for a local Hyundai dealership that most people won't even bother reading. That they will spend the majority of their time in a landfill or lining a hamster cage. Most days, I only ever get spam mail (spamail?). All my bills are electronic and, with the exception of Save the Dates, my friends don't write. Why would they? Outside of Amazon purchases, my mailbox might as well be a trash can. Which means that the mailman is visiting my house for no other reason than to sell me something. While the number of email spam I get on a daily basis is exponentially more than the direct mail or print ads I see, at least it didn't cost a little tree his hopes and dreams. I am not advocating the complete genocide of the print media advertising community. Far from it. I enjoy my pizza coupons and the cologne samples in magazines. I know newspaper editors have to eat [...]

By | July 11th, 2013|internet marketing, SEO in Jacksonville|1 Comment

Did You Know 6/3

Did You Know? It's another beautiful, sometimes rainy, week in Jacksonville! Speaking of which, as of June 1st, hurricane season has started so make sure to stock up on batteries, water, and vodka. Our theme for June is Local Businesses: Getting Found on Google Places. What was the last local business you looked up online? Were you searching for a dentist? A chiropractor? A pizza restaurant? And why did you pick the one you did? Was it just the first listing or the one with the best reviews? Or did you pick based on the one you had heard of before? We want to know! Leave your answers on our Facebook or Twitter (profile links below) or just reply to this email. You will be entered in a drawing to get your picture taken with a signed photo of MacGyver! Also, if you missed Forbes' Top 10 Best Cities for Finding Employment from April, here is what they had to say about the First Coast: "No 3. Jacksonville is another example of city with a diverse and highly educated labor force. With unemployment at 6.5%, Jacksonville is seeing the heaviest hiring in higher education, healthcare, IT, food services, transportation and logistics, and government work from the city’s three military bases." Finally, to round out our June edition, today is Hug Your Cat day! So don't forget to hug your feline or borrow your neighbor's if you have to. Here is a video to get you started: Cat Hugs And now for our favorite segment... Did You Know? Did you know... Only 55% of Americans know the sun is a star? Did you know... The sun is a star? Did you know... The name ‘Google’ was [...]

By | June 3rd, 2013|Did You Know?, SEO in Jacksonville|0 Comments

Did You Know 5/8

Did You Know? It has been an exciting few weeks in Jacksonville. First the One Spark event, then our anniversary, the Shrimp Festival in Fernandina Beach last weekend, and this week is The Player's Championship at Sawgrass. But you probably already know that. In fact, you're probably reading this from the 17th hole. So let us know who you're rooting for on our Facebook  or Twitter  . And without further ado, here's what you've all been waiting for; Did You Know... It is impossible to hum if your nose is plugged? Did You Know... That at least half of the people reading this email just tried to hum while holding their nose? Did You Know... For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position? Where are you? Did You Know... Jon Bon Jovi has a restaurant that has no prices; guests pay whatever they can or volunteer in exchange for their meal? Did You Know... 93% of online experiences begin with a search engine. The other 7% is probably people checking their Facebook. Did You Know... When withdrawing money from an ATM, the 'whirring' sound before your money pops out is actually a recording? The actual mechanism is so far back that you can't hear it. Hope you enjoyed these and I hope to see you on the green! Thanks, Mike

By | May 8th, 2013|Did You Know?, SEO in Jacksonville|0 Comments

Did You Know 4/24

Did You Know? Next week is a very special week for us. It's our ONE YEAR ANNIVERSARY! That's right, one whole year! Twelve months, 365 days, 8,760 hours, 525,600 minutes, however you want to calculate it, we made it. Granted, not ALL of those minutes were spent working but it's still a big accomplishment. We've met a lot of great people and worked on a bunch of great (and less than great) websites in that period under the watchful eyes of our autographed MacGyver and Highlander pictures. So stop by our office on Tuesday, the 30th to help us celebrate! And now for what you were all waiting for...our latest installment of Did You Know?   Did You Know... Most people who read the word "yawning" will yawn? Did you yawn? Did You Know... In Singapore, it is illegal to sell or own chewing gum? Did You Know... A Hippo's Milk Is Pink A hippo's milk is pink? Did You Know... Outbound (trade shows, direct mail, print ads, TV/radio ads) cost $255 per lead vs Inbound (Search Engine Optimization, blogging, social media, RSS, public relations) that costs $45 per lead Did You Know... Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages. 15% of the searches they see everyday have never been searched before.     Learn something new today? Have your own Did You Know you'd like to submit? Want to help us celebrate our anniversary? We'd love to hear from you! Thanks, Mike

By | April 24th, 2013|Did You Know?, SEO in Jacksonville|0 Comments