The Value of SEO

Many times in meeting with business owners, I come across the same scenario. "SEO is too expensive." "So this is every month?" "I don't think we can afford that." It is a completely understandable that business owners are wary of Search Engine Optimization. Unlike other forms of advertising, you can't see the results for, sometimes, months. The truth is, most businesses can't afford NOT to have a strong web presence. It's amazing how many business owner don't understand the basic principles of business. For example, a Customer Lifetime Value (CLTV) is the dollar amount that each new customer is worth. It is calculated by first determining what the net profit is from each customer visit. Then multiplying this number by how many times a customer will visit/use your service a year. Finally, multiply by the amount of years an average customer will continue using you. So if a pool cleaner makes $40 a visit after expenses (chemicals, gas, etc) and his service is monthly, then each customer is worth $480/year. Now if the average client stays with this service for 2 years, the Customer Lifetime Value is $960. This information is very important because now the pool cleaner knows that if he pays $100 per new client through print advertising, word of mouth, direct mail, etc., then he will make $860 over the lifetime of the customer. Before knowing this data, the pool cleaner may have thought that $100 per new customer was extremely high but now it seems like a deal! Now let's say that this pool cleaner pays $1000 a month for SEO. If he gets two new clients every month, the service has more than paid for itself. And compared to other [...]

By | August 23rd, 2012|SEO in Jacksonville|0 Comments

Online Reputation Management

Do you have reviews like this?  Or do you not have any reviews at all? Surveys by comScore, Yahoo! and BIGresearch indicate over 90% of US adult consumers say they check on products and reviews online before they make a purchase. An Avenue A/Razorfish report in the “Digital Consumer Behavior Study” showed that 55% of Internet users polled look at other people’s reviews online. Only 22% check product comparison charts, 21% look at expert reviews, and 1% consult shared shopping lists. Having negative reviews or none at all is costing you business! According to the New York Times (Dec 1, 2010), Google announced, “it had changed the way it ranks search results so that unscrupulous merchants would find it harder to appear prominently in searches.” Not only will potential customers not trust your business, they may not even see it!   Through a proven method, Boost Rank SEO can not only build up your positive reviews but also make sure that negative reviews go to you or your managers so you can address the problem before it becomes a bigger issue. This gives you the ability to correct any problems customers might have before you start losing serious business!    

By | July 10th, 2012|SEO in Jacksonville|0 Comments